After seeing my freelance work, a jewelry store owner on Mackinac Island hired me to redesign her brand. Because she was busy running her shop, she had never had the time to build a brand identity that truly reflected her work. Through a series of meetings, research, and design explorations, I developed a refreshed identity beginning with a redesigned logo and a set of visual style sheets to help her evaluate different creative directions. I then photographed her products to align with the new, clean, and cohesive aesthetic across her brand. This project strengthened my ability to translate a client’s personality into design while balancing creative vision with real client needs.